Marketing and Technology
We believe in staying ahead of the competition in all aspects of our business. Our Marketing and Technology Departments are dedicated to devising concepts and creating tools that are innovative and fresh. We leverage strategic media partnerships, social media, and other communication channels to increase exposure and promote our brokers and the Hasson Company brand. We ensure our brokers have the tools and technologies to communicate with and serve their clients.
PROPERTY ALERTS
Hourly email alerts displaying new listings and price changes within specified search criteria.
HASSON MOBILE APP
Provides a variety of different search options and filters, making it easy to search for properties on-the-go!
LISTING ACTIVITY REPORT
A communication tool designed to provide clients with a comprehensive report detailing web traffic information, showing feedback and an overview of everything involved in marketing their property.
MARKET TRENDS
Provides a summary of recent real estate trends within each of our local neighborhoods.
CLIENT RELATIONSHIP MANAGEMENT (CRM) SYSTEM & APP
A tool created for Hasson brokers to manage their interaction with clients utilizing technology on desktop and mobile devices to organize, automate and track their client contact, marketing and business goals.
MARKET ACTIVITY REPORT
A tool allowing brokers and clients to track what listings are for sale, and what has sold in specific areas.
ZIPFORMS/DOCUSIGN/DTR
A Hasson collaboration with zipForms Plus, DocuSign and DocuSign Transaction Room designed as a solution to allow brokers to create, sign and store all documents online related to a transaction.
HASSON COMPARATIVE MARKET ANALYSIS (CMA)
A unique and comprehensive Comparative Market Analysis tool that creates reports, differentiating Hasson brokers from others in the industry.
INDIVIDUAL PROPERTY WEBSITES
A responsive and unique property website is created for every Hasson listing within 24 hours of going active in the MLS.
BRANDED MARKETING MATERIALS
Creative and uniquely branded marketing tools designed to highlight brokers, their clients and their properties. Check out our most recent Neighborhood Series and TV Campaign.
LUXURY PORTFOLIO INTERNATIONAL®
A network of independent luxury brokerages representing the “who’s who” of brokers and homes with the largest online inventory of $1 million-plus homes of any luxury network.
TESTIMONIALS
“An important part of my success with the Hasson Company is achieved with the assistance of Courtney Itami and our highly competent in-house Marketing and Technology team. The team is always accessible and has given me the tools needed to provide my clients with a “full service experience.” They are constantly providing new marketing material, branding and fresh ideas.” - Debby Hennessy, Charbonneau office
“I have been a Realtor since 1978 and have seen many changes in the Real Estate Profession. The greatest number of changes has been in technology. One of the most important reasons why I have been with the Hasson Company for 25 of those years is because of the staff that helps each agent grow their business. Melissa Peterson has been the “go-to-girl” for many years for answers to all questions about our phones, computers, websites, and anything to do with our processes. She is extremely knowledgeable and helpful…always with a smile and tons of patience for a nerd like me.” - Carolyn Weinstein, Portland Uptown office
“One of the reasons the Hasson Company stands out from the rest of the pack, is that the Marketing and Technology Departments always strive to be ahead of the competition. Courtney and her team-work tirelessly to provide both agents and their clients with important and relevant tools that give them the very best opportunity to buy and sell homes. What has been important to me personally, is her commitment to listening to what the agents actually need to help them do their job and her dedication to finding solutions to make it happen.”- Myles Faulkner, Northeast/Irving office
“Melissa Peterson, and the team that she Leads in Agent Services and Technology at the Hasson Company are integral to my business in a number of ways, and I’m always impressed with their collective dedication to ensuring that the services and information provided keep us on the cutting edge of technology, value added information and communication. Melissa is ultra-conscientious and always available to assist with the highest level of mutual respect and professionalism. A Real difference maker!”- Randy Rutherford, Portland East office
